Kevin Costner explains his highway commute commute app HearHere


Kevin Costner is aware of a just right tale when he hears one.

That is why he mentioned he was once intrigued when he heard about an app designed to alert vacationers of notable, but regularly omitted, puts of passion alongside their trips.  

“I am the man that using round The us … while you see the ones bronze markers alongside the way in which, I need to prevent. I need to learn what was once there,” he mentioned. “It is one thing of historical past, and I take into accout being in reality delighted via that. Differently, you are simply looking at the miles click on off.”

An app that will ship compelling, well timed tales immediately to him was once interesting, he mentioned, since “a just right tale has at all times been one thing that is delighted me.”

Costner was once loosely hooked up to the app’s author, entrepreneur Woody Sears, via their kids, Sears mentioned. Whilst the app was once in initial levels, Costner agreed to relate a number of tales sooner than in the end becoming a member of the corporate as a co-founder.

The app — known as HearHere — introduced in August 2020, luckily coinciding with one of the most greatest commute traits of the Covid technology: the resurrection of the street commute.     

A ‘highway commute tale information’

Very similar to the previous two years, highway journeys are anticipated to dominate this summer time, in line with a survey via commute website online The Tourist. Just about 80% of American adults — or some 206 million American citizens — plan to take one, in line with the survey of just about 1,100 American in March.

On the other hand, HearHere — which is billed as a “highway commute tale information” — was once in construction sooner than the pandemic, mentioned Sears.

“The theory of commute had modified for numerous other folks,” mentioned Sears. “We took place to open our doorways similtaneously the shift.”

Kevin Costner mentioned a key a part of the app HearHere is to inform the tales of the individuals who first inhabited North The us, a topic on the center of his Academy Award-winning movie “Dances With Wolves.”

Tig Productions | Archive Footage | Moviepix | Getty Pictures

Costner mentioned he is been concerned with a number of start-ups, however this one “was once within the wheelhouse of what I already do in the case of storytelling, and my more or less love of historical past,” mentioned Costner.

From “The Untouchables” to “JFK” and “Wyatt Earp,” lots of Costner’s maximum well known motion pictures have touched upon pivotal figures in American historical past. A key explanation why for his involvement with HearHere was once his need to inform the tales of the primary other folks to inhabit North The us. It is a topic he explored within the 1990 Academy Award-winning movie “Dances With Wolves,” which Costner starred in, directed and produced.

“That was once the elemental for me … who’re the primary other folks? — as a result of there is not any right here with out figuring out who was once there sooner than,” he mentioned.

The more difficult truths

HearHere has greater than 9,000 tales to this point, with subjects starting from Abraham Lincoln to Janis Joplin, and from Kentucky’s Nationwide Corvette Museum to Nashville’s tune scene.

However to Costner, telling the more difficult truths about U.S. historical past is paramount too.

“Our tale isn’t at all times an ideal one. There was once such a lot violence in The us. We are looking at violence play out now around the globe …  to suppose that that did not happen right here — it did,” he mentioned.

Tales about The us’s Founding Fathers and its Civil Conflict battlefields are interspersed with histories of Mississippi cities settled via slaves and the disenfranchisement of Black other folks.

“We shouldn’t have to be ashamed about it,” mentioned Costner. “We will be a bit of embarrassed, however it is extra embarrassing not to know.”

A upward push in audio content material

HearHere has been downloaded greater than 400,000 occasions and has subscribers in each and every U.S. state, mentioned Sears. The corporate introduced in February it had raised $3.2 million in seed investment, led via the American leisure car corporate Tenting Global.

Despite the fact that he is at the leading edge of a brand new cellular app corporate, Costner indicated he isn’t a lot into tech. He mentioned maximum cellular apps “fly over my head” and, of HearHere’s Twitter web page: “I do not even understand how to get on it.”

The co-founders of HearHere: Woody Sears, Kevin Costner and Invoice Werlin. “I am not a figurehead … that is my passion,” mentioned Costner.

Supply: HearHere

Launching into different international locations?

Whilst U.S.-based tales proceed to be added to HearHere, Costner mentioned the corporate has a type that lends itself neatly to world growth.

He mentioned the corporate remains to be refining its industry and being attentive to its shoppers, however “I love to leap off the web page somewhat truthfully … take a look at one thing new,” he mentioned.

Costner mentioned he applies a identical technique to his motion pictures.

“It is simple to apply a development — it is a lot more tough to take a look at to be authentic. Tendencies, or the repetition of one thing widespread, is some way you’re making some huge cash,” he mentioned. “Doing one thing that is vintage — that no person’s felt like they have ever observed sooner than — can are living perpetually.”

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